ACCESS PT is a 100% Therapist owned company with a goal of becoming the best and most impactful Physical Therapy company in the country. Starting with one clinic in 2003, ACCESS has grown steadily to currently operating 50 exceptional physical therapy locations across four states.

We are looking for a Digital Marketing Manager to develop, implement, track, and optimize digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead digital marketing campaigns from concept to execution.

This is a full time position with the opportunity to work fully or partially remote. The administrative office is located in Campbell Hall, NY.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Required experience

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Ads campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Preferred

  • Experience with Physical Therapy or healthcare companies/marketing
  • Copywriting or managing copywriting
  • Experience with Microsoft Modern Office (Teams, Sharepoint, Planner, etc.)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Outstanding Benefits

  • Partial or full remote work (New York Hudson Valley preferred)
  • Health plan, 401k

We are proud to have been named one of the Best Companies to Work for in New York in 2011, 2013, 2015, 2017 & 2019!

Headquartered in Campbell Hall, NY, Access Physical Therapy & Wellness, is a therapist owned and recognized leader in the industry, with the goal of providing quality Physical, Occupational & Speech Therapy services.

Access Physical Therapy & Wellness provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.